Top 5 Social Apps Performance in Turkey - Q4 2023

In Q4 2023, the top 5 social apps in Turkey, including TikTok, Tango- Live Stream, Video Chat, LivU - Live Video Chat, Chamet - Live Video Chat, and Instagram, exhibited diverse performance metrics across downloads, revenue, and active users.

TikTok saw a dynamic Q4 with weekly revenue peaking at around $265K in early October and gradually declining to approximately $219K by the end of December. Downloads fluctuated, reaching a high of 432K in mid-October and ending the quarter with 278K. Active users decreased from 39.8M at the start of the quarter to 36.7M by the end.

Tango- Live Stream, Video Chat experienced steady weekly revenue, peaking at about $126K in late October and then dropping to $106K in the final week of December. Downloads remained relatively stable, averaging around 38K per week, with a slight dip to 31K in the last week. Active users showed a minor decline from 442K to 457K over the quarter.

LivU - Live Video Chat reported consistent revenue, with a peak of $128K in late October and a dip to $101K by the end of December. Downloads showed a slight increase, peaking at 12K in mid-December. Active users remained steady, hovering around 125K throughout the quarter.

Chamet - Live Video Chat displayed an upward trend in revenue, starting from $51K in late September and rising to $65K by the end of December. Downloads grew significantly, from 1.4K in late September to 5.8K in the last week of December. Active users saw minor fluctuations but remained around 111K by the end of the quarter.

Instagram maintained strong performance with weekly revenue peaking at $148K in late October and ending at $108K by the end of December. Downloads fluctuated, reaching a high of 382K in mid-December and closing the quarter with 368K. Active users remained robust, starting the quarter at 37M and ending at 36.3M.

These insights come from Sensor Tower, and more detailed data can be accessed on their platform.